Bringing tradition into the digital age

The goal was clear yet challenging: to bridge the gap between digitally-savvy young professionals and a bank in need of modernization.

Collaborating closely with BMR’s team, we crafted a new branding strategy that showcased the bank’s leap into the digital age with bespoke digital solutions: a customized website and a dynamic mobile application.

The creation of a dynamic and modern digital platform posed both a creative and technical challenge. We meticulously curated a vast amount of information to transform it into a comprehensive web structure with numerous sections and internal pages. Our team developed a powerful, flexible tool fully customized to BMR’s needs, including a Content Management System (CMS) tailored for segmented client information.

In its second phase, the mobile app emerged as a pivotal tool for BMR, enhancing customer engagement by delivering comprehensive banking services and benefits directly to users’ fingertips. Designed to reduce physical visits to branches, the app features a cutting-edge virtual assistant and offers a seamless user experience, both visually and technologically.

Through strategic branding, a tailored web platform, and an advanced mobile application, BMR has significantly strides in modernity since our partnership began. Our collaborative approach and deep understanding of BMR’s operations enabled us to deliver customized products that seamlessly integrate into their existing systems.

The intuitive design of our CMS mirrors internal terminology used by BMR staff, facilitating rapid adoption and simplifying everyday banking tasks.