Mercado Libre
Beta Hub. Start creating your future
Mercado Libre came to ecloud with the idea of a site where young people from Latin America can have free access to an educational offer to learn about technology.
Client
Mercado Libre
Year
2023
Industries
Purpose-driven startups
Practices
- Brand Strategy
- UX/UI Design
- Content Strategy
- Development
- Frontend Development
- Backend Development
- CMS Implementation
The Challenge
Our challenge was to create a platform that is easily accessible to all young people and that generates a sense of curiosity and ambition to change their future.
Research
Understanding in depth the options that currently exist in the market and the difficulties faced by young people to access quality education for free, formed the basis upon which we started building the platform.
Stages & Tasks
Once we understood the difficulties of this project, we split the tasks among teams and calculated estimated completion times. This made a flexible plan that keeps our client's schedule and budget in check.
Organizing the identity
Using a youthful and eye-catching color palette, we were able to generate a striking visual identity. Finally, we delivered the style guide and final screens to the development team, who were in charge of bringing to life the animations and interactions of the site, in a dynamic platform that adapts to all types of screens.
Recognizable look & feel
Braced for an exciting venture, our talented team endeavored to strike a flawless equilibrium between a funny, youthful aesthetic and a modern, tech appeal.
Design, as we recognize, is an ongoing and iterative journey, wherein improvement is achieved through the integration of feedback and suggestions.
The power of javascript
The journey of development started with our team of experts, who harnessed the power of React to establish the very foundation of our frontend. We code in JavaScript/TypeScript and use Next.js and Node.js to develop all our projects.
